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	<title>Comments on: Unlikely partnerships: LeBron James &amp; State Farm Insurance</title>
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		<title>By: LeShawn James</title>
		<link>http://sportsbusinessdigest.com/unlikely-partnerships-lebron-james-state-farm-insurance/comment-page-1/#comment-3738</link>
		<dc:creator>LeShawn James</dc:creator>
		<pubDate>Mon, 30 Mar 2009 05:18:44 +0000</pubDate>
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		<description>I believe that Lebron has created business unlike any other. He&#039;s shown everyone that he is not only an excellent ball player, but he is also a chess player when it comes to him capitalizing on his market appeal.  Lebron has evolved far beyond the sports arena. Even in Lebron&#039;s early stages in his career, he has proven that he can overcome obstacles regardless of the size. I am pretty sure that he will continue to do great things even if people continue to doubt his ability to rise to the occasion.</description>
		<content:encoded><![CDATA[<p>I believe that Lebron has created business unlike any other. He&#8217;s shown everyone that he is not only an excellent ball player, but he is also a chess player when it comes to him capitalizing on his market appeal.  Lebron has evolved far beyond the sports arena. Even in Lebron&#8217;s early stages in his career, he has proven that he can overcome obstacles regardless of the size. I am pretty sure that he will continue to do great things even if people continue to doubt his ability to rise to the occasion.</p>
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		<title>By: SportsAgentBlog.com - I Want to be a Sports Agent &#187; Blog Archive &#187; Shabbat Shalom: Friday Wrap-Up</title>
		<link>http://sportsbusinessdigest.com/unlikely-partnerships-lebron-james-state-farm-insurance/comment-page-1/#comment-672</link>
		<dc:creator>SportsAgentBlog.com - I Want to be a Sports Agent &#187; Blog Archive &#187; Shabbat Shalom: Friday Wrap-Up</dc:creator>
		<pubDate>Fri, 22 Feb 2008 22:24:22 +0000</pubDate>
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		<description>[...] State Farm Insurance will be using LeBron James to connect its brand to a younger audience [Unlikely partnerships: LeBron James &amp; State Farm Insurance]. [...]</description>
		<content:encoded><![CDATA[<p>[...] State Farm Insurance will be using LeBron James to connect its brand to a younger audience [Unlikely partnerships: LeBron James &amp; State Farm Insurance]. [...]</p>
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