Viral Video? Look no further than Nike

You know, I’m starting to think that this Nike company may be able to stick around for a year or two.

Nike, the sports shoe/athletic apparel/casual apparel super company, has immersed itself in the social media space.  Whether you’re reading the latest basketball tweets on Nike’s basketball account, checking out one of their many Facebook pages, or checking out something on Nike’s blog, the company seems to be everywhere you look in the new media space.

Particularly, if you’re looking for a viral video.

According to branded video content distributor goviral, Nike owned three of the top ten most viral videos during the month of April.  It seems like time and time again, there are a handful of big brand sponsors that are owning the viral video marketing space and Nike is one of them along with regulars Heineken, Coca-Cola, and Red Bull. (via Activ8Social)

As the article goes on to point out, three Nike videos (Secret Behind Nike Air, Nike Music Shoe, Earl and Tiger) went on to accumulate over 4.3 million views on Nike’s official YouTube channel…in the month of April.  That’s not even taking into account all of the various copies of those videos that weren’t on Nike’s official YouTube channel.  That’s a lot of eyes viewing your products, and hopefully making you, as a company, a lot of money in the process.

For the sake of showing an example, below is Nike’s controversial Earl and Tiger (created by Wieden+Kennedy Portland), taken from a non-Nike YouTube channel .

4.3 million views in one month is just another example of the power of social media.  There is a reason why sports sponsors and sports teams are moving into this new media space; it produces results.  Don’t believe me?  Maybe you should go check out the video views on your favorite sports video.

Tags: Nike, Sports Marketing, viral video

Category: Miscellaneous