Vontoo + Golden State Warriors = Innovative Marketing.

Posted on July 20th, 2009. Written by Emmett Jones.

Probably easiest to begin with the press release, coming via Meghan Charlebois of Dittoe Public Relations (thanks Meg)

Vontoo, Inc., leading voice marketing company, announced today the release of their newest product, Vontoo V2 (Voice + Video). This powerful new interactive video offering combines the action of video with the personalization of custom phone messaging. It’s designed for marketers who want to attract, surprise and delight customers – while also collecting a permission-based database of users open to receiving future communications.

“We’ve combined two technologies which, separately, are both good, but together they make for a jaw-dropping experience,” said Kim Graham Lee, Chief Executive Officer of Vontoo. “The unique combination of video and phone is such an unexpected and smart way to engage users and successfully obtain customer opt-ins.”

Vontoo V2 uniquely integrates a video message with a recorded phone call.  Viewers are asked to provide basic contact information – name and phone number (which are kept secure and never shared or sold) – before the video will begin. As the recipient watches the online video, he sees his name appear on screen in a creative way and unexpectedly receives a phone call which appears to be placed by a celebrity personality in the video. In this manner, information is relayed to the recipient in a very entertaining, engaging and personal way.

Beta customer, the Golden State Warriors of the National Basketball Association, implemented this video and voice campaign to much success. The team was looking for a new and exciting way to engage and connect with its season ticket holders in their renewal campaign.

“Vontoo V2 played a very innovative and important role in our recent season ticket holder renewal campaign,” said Warriors President Robert Rowell. “It was the perfect complement to our marketing mix, and the personalized video allowed our fans to interact with Head Coach Don Nelson and guard Stephen Jackson in a fun and unexpected way. The unique technology provided a great personal touch for our fans.”

Equipped to handle thousands of people simultaneously viewing the video and receiving phone calls, Vontoo V2 is a robust new product that flawlessly synchronizes call status with video cues in a high demand, high capacity, dedicated telephony environment. It also provides the most sophisticated web metrics program set-up to measure ROI on a campaign-by-campaign or overall basis.

Interesting campaign by the Warriors and Vontoo.  You enter in your information, see some video that puts you inside the Warrios huddle, and then you receive a “call” from Don Nelson himself.  Just like the press release says, the technology provides a great personal touch to those who are already Warriors season ticket holders, and potential new ticket holders.  And from the Warriors perspective?  Efficient, effortless marketing that is unobtrusive and interactive (cold calls from telemarketers that end in conflict? not any more).

So, maybe this is the future of sports business communication and advertising? Electronic communication (by way of video or maybe phone) that lets the consumer see the advertising at their own leisure?  You still get the same benefits (you get your message across, and a database of users) and they save money and time.

Seems like a good idea.

For those interested in the Warriors promotion, it can be found here: http://www.vontoo.com/video_golden_state

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