Wimbledon ratings/commercials

Posted on July 6th, 2009. Written by Emmett Jones.

The overnight ratings from yesterdays classic mens final between Roger Federer (greatest tennis player of all time? maybe?) and Andy Roddick are in with NBC managing to pull in a 4.2 rating, down from last year’s rating of 4.6.  More from Sports Business Daily,

The 4.2 rating is down 8.7% from a 4.6/12 for last year’s Rafael Nadal-Federer final, which was delayed by rain and contained an extended fifth set. Outside of last year’s final, Federer-Roddick is the highest-rated men’s final since a 5.0/14 overnight in ’00 for Pete Sampras’ final Wimbledon championship. The previous two Federer-Roddick Wimbledon finals earned a 2.8/5 overnight in ’05 and a 3.6/10 in ’04.

Interesting that ratings were actually down in a match in which Federer made tennis history.  Maybe everyone thought it was a foregone conclusion, and didn’t feel the need to watch?  And what did viewers get to see after Federer clinched the record with his 15th major victory?

Come on Nike…maybe next time you’ll get some big name stars to appear in your commercial?  The interesting thing about the spot is that its merely congratulatory; no attempt to sell merchandise of any kind.  Who throws around money like that in a recession?  Probably the same people that seemingly have no problem continuing to do business, even during a recession.

Sports Business Daily — NBC earns 4.2 overnight for Federer’s record setting victory

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