Jun 6, 2012
It was all good…a few years ago.
The New York Yankees, although they are currently only a half game out of first place in the American League East are struggling…attendance wise. Attendance at the stadium is down 3.6% this year, a .6% increase over last season’s 3% drop. The reason?
America’s favorite secondary market retailer — StubHub.
“We believe there are serious issues with the StubHub relationship,” team president Randy Levine told The Post yesterday. “We are actively reviewing more fan-friendly alternatives for next year.” (via )
The Yankees, like some other Major League teams, believe that more fans are turning to the online reseller, rather than paying a higher premium to buy tickets directly from the team. The Yankees had been ranked first or second during their first three seasons in their new stadium…they are currently the fifth best selling team this year.
While the Yankees are claiming the “StubHub effect” is hurting their ticket sales, MLB attendance as a whole is up 7%. Although this is largely due to the Miami Marlins move into their new stadium. Marlins attendance is currently around 28,000 a game, an increase of almost 10,000 people per game from this time last year.
The Yankees contract with StubHub expires at the end of this season.
10 comments
The stadium lots are charging up to $35 per game for parking and street parking around the stadium area is greatly restricted by the city on streets where we used to be able to park. round trip by train is 2+ hours for us.
I will wind up going 2-3 times per year instead of 12-15 times.
Why would I buy a $115.00 ticket from Yankees.com when I can get it the night before on Stub Hub for half that or lower. Lower your prices and you will sell more from Yankees.com!
Hello??? Sure, I’ll gladly pay a higher premium to the already wealthy Yankees for already overpriced tickets when I can get the on StubHub for less. Do they really need to figure out what the problem is? Hopefully, this is the first sign of a sinking ship.
Excellent for the fans!
If the Yankees are charging too much to non-season ticket holders, and the latter can undersell the team, then let the free market reign!
This simply says that the team’s prices are above their value.
Wake up, Yankees!
Gee, It wouldn’t have anything to do with the prohibitive pricing that the Yanks are placing on tickets would it. So now the Yanks think that by criticizing and then ending their contract with SH, this will add MORE fans. The Yanks are coming off as greedier than greedy and are attempting to take away another avenue for people to come watch their games and not go into debt in the process. Do the Yanks realize their is a recession going on?. Noone told them to resign A-rod a few years back just before he admitted to Steroids and his stats began a nosedive that continues today. Trade A-rod and maybe people can afford to come.
Last I was aware before they are sold on StubHub are they not already sold(By The Yankees) to someone already?
I have just stopped attending I am retired and it is too expensive to yake my Grandsons to the game hello TV.
Its a no brainer to purchase tickets on StubHub, for those of us who are not named Rockerfeller or Trump and prefer not to spend more money on the Yankee site. Lets not forget while we are at the game there still making money on parking, food, soda, beer and souveniers. Its greed and overpriced tickets that are keeping the fans out. Then again those who make the decisions and the big bucks have no clue we are still in a recession. Get a dose of reality and when fans stop coming because they cannot afford tickets maybe they will wake up to reality
I agree with John. @ $35 to park, bridge tolls to come from NJ dealing with traffic. For a life long Yankee fan it is just not worth it to go for a game anymore. Maybe 1 day they will realize they need the fans again and bring down some of the $$$
I spent only $198 to see the Yankees on directed T.V, a hell of alot cheaper than going to see a game and find parking.