Buffalo Wild Wings forms partnership with NCAA

Buffalo Wild Wings isn’t just for NCAA Bowl Games anymore.

Fresh off of the inaugural Buffalo Wild Wings Bowl, the company that continues to make its brand synonymous with sports has entered into a partnership agreement with the NCAA.  Under the agreement Buffalo Wild Wings will officially be known as the “Official Hangout of March Madness”.  The company’s marketing and media rights extend to all 89 NCAA championships through the year 2016.

“Sports are part of Buffalo Wild Wings’ DNA,” said Kathy Benning, Buffalo Wild Wings executive vice president of global brand and business development. “As we continually strive to enhance the game-day experience for sports fans in our restaurants, we are looking for ways to align with top sports properties and deepen our engagement with our Guests. Buffalo Wild Wings and the NCAA share a deep heritage in college athletics, and this is an authentic way for us to connect with college sports fans in markets across the country.”

The multi-year agreement, which was sold through CBS Sports and Turner Sports, include various media rights that will increase Buffalo Wild Wings’ presence during all aspects of the Mens NCAA tournament, including the Men’s Final Four and the National Championship game.

“As a brand devoted to connecting with customers through sports affinity, Buffalo Wild Wings is a natural addition to the portfolio of NCAA Corporate Partners,” said Will Funk, senior vice president of NCAA Partnerships and Branded Programming within Turner Sports. “We look forward to building on their commitment to sports marketing and the opportunity to develop NCAA-themed creative and marketing activations across all 89 NCAA Championships to drive increased restaurant traffic and sales.”

Specific terms of the deal were not disclosed.

(via Press Release)