May 24, 2013

Twitter may have just revolutionized the way applicants apply for jobs, and more importantly, sports jobs .

On Wednesday, : The Lead Generation Card.  The purpose of the card is to provide an easy way for users to express an interest in a brand or product.  Customers using Twitter are easily able to share their contact information (i.e. an email address) without ever leaving the expanded tweet.

Confused? See the example provided by Twitter below:

Twitter Lead Generation Cards

 

The sports business applications to Twitter’s new feature could be limitless.  Sports teams could utilize the lead generation cards to create a targeted list of potential, interested season ticket holders, or playoff ticket holders.  Companies selling merchandise could send coupon codes or other discounts to customers that click on the lead generation link.  Perhaps most interesting though, was the idea of applying for jobs via Twitter.   shows what very well may have been the first job posting that a candidate could apply for within Twitter itself.

Want to apply for a job with your favorite sports team?  Just wait for them to tweet about it, and apply.  That could be the very near future.  Especially if Twitter goes beyond capturing a user’s name and email in their account settings, and allows users to connect documents (i.e. a resume) to their accounts.

With Twitter’s new feature, it just may be time for everyone to take a look at re-writing their Twitter profiles, as that may be the first thing an employer sees…after you’ve applied to their open position.

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