John Cena to start children’s apparel line with K-Mart

Have a child who is a fan of WWE superstar John Cena? You may want to shop at Kmart this fall.

Kmart and the WWE have teamed up to launch an exclusive children’s apparel line called Never Give Up by John Cena. It is the first exclusive children’s apparel line for both companies. As mentioned, the line will debut this fall in Kmart stores across the nation, as well as being available on Kmart.com and ShopYourWay.com.

The line will feature John Cena-branded t-shirts, hoodies, pants, shorts and outerwear. Both Kmart and Cena on the agreement,

“I am excited to announce WWE’s relationship with Kmart and bring the Never Give Up by John Cena™ collection to all of our young fans,” said Cena. “For the first time ever, young shoppers will be able to go to Kmart and find a new line of apparel that expresses my lifestyle and my never give up attitude.”

“The Never Give Up by John Cena apparel line is a lifestyle brand that appeals to those who not only like his style, but are drawn to the positive message he offers,” said Cheryl Olinger , VP/GMM of Kid’s Apparel, Kmart. “Kmart will have the exclusive opportunity to provide merchandise previously available only at WWE events. We believe the line will resonate with many of our current, younger customers while allowing us to reach a segment of John’s fan base that may not have shopped at Kmart before.”

The WWE, and Cena’s, partnership with Kmart adds to Kmart’s growing list of exclusive brands including Sofia by Sofia Vergara, Joe Boxer and Route 66.

(via Press Release)