COVERGIRL, NFL, debut ‘Fanicures’ for female fans

This year, the NFL is showing off its ‘Girl Power’.

The NFL’s female fans have long been able to match their male counterparts when rooting for their favorite team; team hats, jerseys, coats…even mugs. But this year, the NFL and COVERGIRL are taking the female fan’s ‘Fandom’ one step further…with the “Fanicure”. The fanicures are 32 customized COVERGIRL nail gloss bundles, inspired by the team logos and colors of the NFL’s 32 teams. The idea? Another way for the NFL’s female fans to support their favorite team…even while they’re at work,

“If you’ve ever tailgated or been to an NFL game, you understand the passion and emotion that goes into being a fan – it’s not just about the competition on the field on game day, but also the rivalries in the stands, at home, with friends or even around the office water cooler,” said Esi Eggleston Bracey, VP and General Manager, COVERGIRL Cosmetics. “As an iconic American brand, it made perfect sense for COVERGIRL to team up with the NFL in support of America’s favorite pastime, empowering women with a fun, new way to showcase their spirit. Being a fan can be a beautiful thing!”

As part of the partnership COVERGIRL will also provide fans with the “fanicure” experience at select NFL games throughout the season, in conjunction with social media campaigns on both Pintrest and Facebook.

“This unique collaboration will bring new meaning to wearing your team’s colors,” said Rhiannon Madden, the NFL’s Director of Apparel. “We are thrilled to be teaming up with COVERGIRL to celebrate our female fans with another innovative way to combine their passions for football and style.”

Wondering what your fanicure would look like? COVERGIRL is currently showing previews of the fanicure’s on their , ahead of the September 5th launch.