California Senator Roderick Wright’s newest bill could be called an old dog with some new tricks. The Senator has once again introduced a bill, Senate Bill 190, which seeks to legalize sports betting in the state of California. Wright had passed a similar bill last Read More

Ever wanted to smell like Chris Paul? Now, thanks to Avon, you can. Avon Products has signed a endorsement deal with Los Angeles Clippers guard Chris Paul, making Paul the face of a new men’s fragrance dubbed Untouchable. The new scent is said to “capture Read More

The Big Aristotle is expanding his portfolio. Former NBA Superstar Shaquille O’Neal has involved himself in yet another business venture. Shaq is now the part owner of BLUEO4, an oxygenated enhanced water beverage. The enhanced water brand touts a zero calorie, electrolyte and mineral blend Read More

It was all good, a few months ago. Dwyane Wade had just signed a new endorsement deal with Chinese sportswear company, Li-Ning. The multi-million dollar deal, which some estimated would pay Wade $100 million over the next 10 years, also gave Wade a significant equity Read More

Buffalo Wild Wings isn’t just for NCAA Bowl Games anymore. Fresh off of the inaugural Buffalo Wild Wings Bowl, the company that continues to make its brand synonymous with sports has entered into a partnership agreement with the NCAA.  Under the agreement Buffalo Wild Wings Read More

Boost Mobile has just inserted the “uni-brow” into its starting 5. The no-contract wireless provider has signed a partnership deal with 2012 NBA #1 draft pick Anthony Davis to help promote Boost’s Android phone customers free access to the NBA Game Time Plus application. More Read More