Was it so long ago that John Wall was to be the new face of Reebok? And now, less than three years after signing with Reebok, the Washington Wizards guard has jumped ship…to Adidas. The two parties signed a multi-year partnership deal for an undisclosed Read More

The exodus of NBA superstars to Chinese sneaker companies is continuing.  Only months after Miami Heat guard Dwyane Wade left the Team Jordan/Jumpman brand to sign an endorsement deal with Chinese-based Li-Ning, Spurs guard Tony Parker has decided to also trade in his Nike’s for Read More

The Phoenix Suns are officially running one of the most intriguing promotions ever, promising a money back guarantee to fans who don’t enjoy the experience.  The promotion is due to take place Thursday December 6th against the visiting Dallas Mavericks.  The Suns are guaranteeing the Read More

The Memphis Grizzlies have entered into a multi-year agreement with Arizona-based Skyview Networks to license broadcast rights for the Grizzlies radio and television play-by-play broadcasts. Skyview currently provides broadcast services for more than 100 professional sports teams and colleges across the nation, including the NBA’s Read More

The King meets the Champs. (I feel bad for writing this.) NBA Superstar Lebron James is teaming up with sports apparel center Champs Sports for a holiday-based digital content, e-commerce partnership. Under the deal, James will star in a four-part video cover story in the Read More

In an industry that is still heavily dominated by men, its always a little disheartening to see a high-ranking female executive leave a position. But such is the case for Portland Trailblazers Executive VP and COO Sarah Mensah. Mensah, who had been with the Blazers Read More