With the Super Bowl bringing in such a large, captive audience, its no surprise that advertisers were willing to shell out millions of dollars in hopes of attracting new customers, or retaining current customers. New York based RFI Studios launched a real-time web app designed Read More

In a Super Bowl which featured ads going for nearly $4 million dollars for 30 seconds, it may have been Oreo’s moves on social media that may be most remembered in the Super Bowl marketing wrap-up. For better or worse, Super Bowl 47 will also Read More

In what seems to be a growing trend among sports teams, the New England Patriots are making their stadium more “technology friendly”. The Patriots have called upon Cellular Specialties, a wireless network company which already serves as the a wireless infrastructure provider for the Pats, Read More

Exit fees continue to be a problem for colleges and conferences in the world of college sports. Maryland Attorney General Douglas F. Gansler has filed two legal actions in Maryland — a complaint alleging that the Atlantic Coast Conference’s (ACC) exit fee is an illegal Read More

Although Tony Gonzalez may have started the countdown towards his Hall of Fame acceptance speech last weekend, he’s far from becoming a couch potato. FitStar Labs, Inc., a San Francisco based company that promotes health through technology, has partnered with Gonzalez to create a video-based Read More

Buffalo Wild Wings isn’t just for NCAA Bowl Games anymore. Fresh off of the inaugural Buffalo Wild Wings Bowl, the company that continues to make its brand synonymous with sports has entered into a partnership agreement with the NCAA.  Under the agreement Buffalo Wild Wings Read More