In 2015, Converse is picking up and moving their headquarters. I hope they’re wearing comfortable shoes. The Nike subsidiary which was purchased by Nike in 2003, announced on Tuesday that they will be moving their corporate headquarters from North Andover to Boston in April of Read More

Post Cereal’s Fruity Pebbles and Cocoa Pebbles cereal boxes are getting a WWE-styled make over. For a limited time WWE Superstar John Cena and Barney Rubble’s son Bamm-Bamm will replace Fred Flinstone on the front of the popular cereal boxes as part of a promotional Read More

The United States Olympic and Paralympic teams will have a new, official sponsor in 2014 and 2016. The United States Olympic Committee has announced that Liberty Mutual Insurance has been named the Official Property and Casualty and Life Insurance Partner of the U.S. teams. “We Read More

If you are ever wondering what it looks like when two behemoths of industry decide to enter into a partnership, look no further than yesterday’s partnership between AEG and eBay Inc. The multi-year partnership, which spans across multiple eBay subsidaries and multiple AEG venues will Read More

The Ultimate Fighting Championship (UFC) has officially partnered with Ticketmaster, relying on the Live Nation Entertainment Company to create the UFC’s official ticket resale marketplace. Under the partnership, UFC fans will now have the ability to re-sell tickets to UFC live events through a secure Read More

NBC is continuing to show that their serious about their sports coverage. NBC has signed a broadcast deal with the English Premier League to broadcast EPL matches. The deal runs for three-years, starting in 2013-14, and will cost the network a little under $250 million Read More