Yes, you may want to re-read the headline. Washington Redskins quarterback Robert Griffin III is teaming up with video game company Ubisoft and Mi Adidas toe help raise voting awareness. Specifically, Griffin III and Ubisoft (through its upcoming video game, Assassin’s Creed III) have partnered Read More

Apparently, the Umbro brand has some value after all. Just weeks after essentially gutting the brand of all of its value contracts, Nike has managed to pull off a coup with soccer apparel brand Umbro, selling the brand and related intellectual property to Iconix Brand Read More

Former NFL coach and current ESPN analyst Mike Ditka has signed a partnership deal with sports website retailer SportsFreak365.com. Under the deal, the website, which sells NFL, NHL, MLB, NBA and licensed collegiate products will have Ditka serve as their official spokesperson. Jeff Werner, CEO Read More

Rapper Lil Wayne loves skateboarding.  Now, thanks to Wayne and Mountain Dew, others get to experience the fun. Wayne and Mountain Dew, as part of their DEWeezy project, officially opened a new skatepark in New Orleans Ninth Ward District yesterday.  The Ninth Ward was one Read More

Jon “Bones” Jones and Everlast Worldwide Inc. — a global producer of fighting sports apparel — have decided to extend their exclusive equipment contract. Under the agreement, Bones will continue to train exclusively with Everlast equipment, and will be involved in various Everlast global initiatives. Read More

We are about a month removed from the XXX Olympic games.  That being said, this guest post looks back at some of the moments that helped make the 30th Summer Olympics one of the most memorable ever. Before the 2012 Olympics was held in London, Read More