Nike named as official outfitter of England FA

    Nike Logo Black

    Fans of the English Football Association may be buying new replica “kits” in the near future. The Daily Mail (via Portland Business Journal) is reporting that Nike has signed an agreement with the England Football Association to become their official uniform supplier.  Nike would be Read More

    Lance Armstrong’s Legacy Still Intact Despite Doping

    Lance Armstrong

    Lance Armstrong is the star that lost its luster. The star that’s shine dimmed. The star stripped of all seven glorious Tour de France titles. Lance Armstrong, however, is still a star. He is still the star who miraculously found strength where many saw death, Read More

    EA Sports inks licensing deal to exclusively create UFC video games

    UFC logo

    EA Sports…its in the game. Every game. Electronic Arts has inked a licensing agreement deal with Zuffa LLC, to produce and distribute Ultimate Fighting Championship-branded video games. Under the multi-year partnership agreement, EA will have exclusive rights to the UFC catalog of fighters and its Read More

    Sponsorship: Woodford Reserve & Belmont Stakes

    Woodford Reserve

    Fear not, Belmont Stakes race-goer. There will be an official bourbon on hand when you arrive. Kentucky-based Woodfood Reserve burbon has once again been named as the “Official Bourbon of the Belmont Stakes” for 2012. The bourbon will also be included in the signature drink Read More

    Belmont Stakes sells-out tickets in 5 minutes

    Belmont Stakes 2012 Logo

    What a difference a Triple Crown contender makes. The Thoroughbread Times is reporting that reserved seat tickets for the Belmont Stakes sold out in under 5 minutes when a block of 3,000 tickets went on sale via Ticketmaster yesterday morning. Of course, this year’s Belmont Read More

    Dale Earnhart goes “Dark” for Dark Knight Rises

    Dark Knight Rises Car

    Dale Earnhardt Jr. and Mountain Dew are apparently big fans of Batman. Earnhardt and Mountain Dew are teaming up to launch an interactive The Dark Knight campaign. Under the campaign, fans will have the power to determine which of four “Dark Knight” inspired color schemes Read More