Published reports indicate that the NFL has let its members teams know that going forward they may enter into official sponsorship deals with legalized sportsbooks situated in the United States.
Previously, NFL teams were permitted to sign sponsorship agreements with sports betting sites but these deals couldn’t have anything to do with sports wagering.
Last year, there were 21 deals done by NFL teams with gambling-related businesses. For example, FanDuel is listed as the official fantasy sports partner of the Indianapolis Colts. Last year, the NFL signed a deal with Caesars to become the official casino sponsor of the league.
The reason for this change of heart is easy to figure out – money. Aligning itself with the burgeoning sports betting industry in the USA could prove to be a cash cow for the NFL.
A 2018 study conducted by the American Gaming Association estimated that the league could see as much as $2.3 billion in revenue streams by setting up business deals with legal sportsbooks.