Sports Business Digest

Wozniacki to unveil new Adidas shoe at French Open

Caroline Wozniacki (via Adidas)

Adidas brand endorser and current #10 ranked WTA player Caroline Wozniacki will be unveiling a new Adidas shoe for next week’s French Open.  The Adidas by Stella McCartney Barricade Shoe follows the identically named apparel that was launched by Adidas earlier this spring. While Wozniacki will feature Read More

Roc Nation Sports signs Geno Smith

Roc Nation Sports

Jay-Z is continuing to make waves in the sports representation industry. His fledgling representation company has already signed Yankees second baseman Robinson Cano away from Scott Boras, purchased a Mercedes Benz for former Notre Dame (now Tulsa Shock) point guard Skylar Diggins and he’s now Read More

D.C. United launches “Brand the Brew” contest

D.C. United Logo

The MLS’ D.C. United have a new team-branded beer at the ready.  They just need your help in giving it a name. The team has partnered with DC Brau — a local craft beer company — to create a limited edition beer and they’ve launched Read More

Big Papi creates customized bats to support marathon victims

David Ortiz Boston Strong Bat

On April 15, the city of Boston was thrown into chaos after multiple bombs were exploded at the finish line of the Boston Marathon.  Five days later, Boston Red Sox star David Ortiz spoke to fans before a Red Sox game and uttered the now Read More

Celtics to offer paperless ticket solution for ’13-14

Celtics Logo

Beginning next season, being a Celtics season ticket holder becomes a little bit easier.  The C’s are going paperless for the 2013-2014 NBA season. Season ticket holders will receive their tickets on a pre-loaded Celtics Parquet Pass, which will be mailed to ticket holders prior to Read More

Storm Stoppers offers $30K endorsement deal to Tebow

Storm Stoppers logo

It has been days since a company last attempted to generate interest based off of former NY Jets quarterback, Tim Tebow. Fear not, the Storm Stoppers are here. Orlando-based Storm Stoppers, noted for being an alternative to plywood for hurricane window protection, has offered the Read More