Clay Matthews is new “Mama’s Boy” for Campbell’s Soup
Campbell’s Chunk Soup, the NFL’s official Soup Sponsor,
4 Sep 2013
Athletic apparel revenue to reach $180 billion a year by 2018
Sports is a booming business. And it is not just the sport events themselves that are large drivers of revenue, new studies are showing that consumers are continuing to spend large amounts of discretionary income on sports and fitness. A study from Global Information, in Read More
Adrian Peterson become equity owner at Hyperice
Hyperice, the California-based portable ice compression device company now has a new partial owner. Minnesota Vikings running back Adrian Peterson has joined Hyperice as an equity partner, adding to an impressive athlete roster including Steelers safety Troy Polamalu, LA Clippers forward Blake Griffin and U.S. Read More
EA Sports, FIFA extend licensing agreement to 2022
Twenty years after their first FIFA-branded soccer game, EA Sports is simply continuing to go with what works. The digital entertainment giant has extended their exclusive licensing agreement with FIFA until the year 2022. “EA SPORTS released the first FIFA-branded soccer game in 1993, and Read More
SF Giants create premium sparkling wines
If the San Francisco Giants manage to win the World Series this year, they will be able to celebrate with their own, team-branded wine. Major League Baseball’s 2012 World Series champions have teamed up with California wine house Mumm Napa to create two Napa Valley Read More
MLS Portland Timbers to partner with StubHub
The world’s largest ticket marketplace has now made its second inroads to Major League Soccer. The MLS’ Portland Timbers have inked a deal with StubHub, with the company being named the official fan-to-fan ticket marketplace of the MLS team. StubHub will once again team with Read More
Brewers add Wisconsin Board of Tourism as radio sponsor
Starting this season, the Milwaukee Brewers will have a new sponsor for the Milwaukee Brewers Radio Network post-game show. The sponsor? The Wisconsin Department of Tourism. TravelWisconsin.com will be the presenting sponsor of the post-game show for every regular season game in the 2013 season. Read More
