William Hill reported a 2% decline in revenues in 2019 but believes this minor setback will be more than offset in the long term by the growth of the sportsbook’s holdings in the ever-expanding US market.
Revenues dipped from $2.07 billion to $2.05 billion. The majority of the losses incurred were the result of betting shop closures in the United Kingdom.
William Hill has sportsbook holdings in nine of the 14 US states that have legalized sports betting. William Hill is currently handling nearly one out of every four legal sports bets wagered in the USA, with 114 locations across the country. Of the US wagers handled, nearly 70% were bet online.
Among William Hill’s total 2019 gross wagering handle of $2.9 billion, almost half – $1.3 billion – was bet in the United States. The company showed an increase in US business of more than 200% during the year.