Archive for June, 2008
Mission Impossible: “Drug-Proofing” Professional Sports
You can’t stop it, you can only hope to contain it. – Dan Patrick Professional sports, as many know, are a multi-billion dollar a year industry. Ticket revenue, merchandise sales, concessions…you could probably run some small countries off of the revenue brought in by the larger sports like football and baseball. That being said, its [...]
Mission Impossible? Women’s Tennis goes “spy” in new marketing campaign
I will be the first to admit that, on my sports hierarchy list, women’s tennis does not necessarily rank very high. That might change now though, due to an espionage-filled new ad campaign featuring tennis superstars the Williams sisters, Ana Ivanovic and Maria Sharapova, among others. The idea is that of the Grey ad agency, [...]
Nothing says Father’s Day like baseball and…Macy’s?
Is there any venue into which baseball doesn’t stretch its steroid filled hands? Earlier in the year, MLB had teamed up with Indiana Jones to bring two of America’s favorite past time’s together; Baseball and Harrison Ford (huh? what?). This past weekend, baseball invaded America’s homes once again, this time in a much more traditional [...]
Floyd Mayweather to the MMA…?
Pop Quiz. What’s the quickest way to kill a professional sport? a. Strike/Lockout b. Lack of big events/Star Power c. Lack of Money …I have no clue what the answer to that question is, probably any of those three things can kill a sport. Unfortunately for boxing, they were placed in the unwanted position last [...]
Lakers? Your Sports Chalet awaits.
Sports Chalet Inc. has signed a three year sponsorship deal with the Lakers, making Sports Chalet “The Official Sporting Goods Retailer of the Los Angeles Lakers”. So, when you need that “official” Kobe Bryant ‘I visited Veil, Colorado and all I got was this stupid t-shirt…and a sexual assault lawsuit’ t-shirt, you know where to [...]
MMA & CBS…Success!
Looks like CBS’s decision to team up with Elite XC is going to work out well. The results (at least partially) are in. Looks like people DO want to watch the MMA, and CBS potentially has a gold mine on their hands, as they captured a large portion of the key 18-34 male demographic. From [...]
