Sports Business Digest

Jul

tagged: EA Sports, partnership, Premier League, sports technology

1 Comment

EA Sports partners with the Premier League

EA Sports has agreed to be the official technology sponsor of the Premier League. Expect a lot more technology in your soccer video game future.

Jul

tagged: Euroleague, Sponsorship, title sponsor, Turkish Airlines

6 Comments

Euroleague Basketball: Now with Turkish Airlines as title sponsor

Posted by Emmett Jones in Basketball

Turkish Airlines is now the title sponsor of the Euroleague, signing a five year sponsorship deal, with the option to extend for another five years.

Jul

tagged: Champs, marketing, NFL, NFLPA, Reebok

2 Comments

NFLPA, Reebok, and Champs unveil jersey marketing campaign

Posted by Emmett Jones in Football

The NFLPA, Reebok and Champs are teaming up for a new marketing campaign, which focuses on NFL Players, and the importance of their jersey numbers.

Jul

tagged: Football, Jockey, Sponsorship, Tim Tebow

1 Comment

Sponsorship News: Tim Tebow & Jockey

Posted by Emmett Jones in Football

Tim Tebow has signed a sponsorship deal with Jockey

Jul

http://sportsbusinessdigest.com/nfl-preseason-football-now-only-40/

tagged: NFL, preseason football, preseason live, subscription service

1 Comment

NFL Preseason football, now only $40…online.

Posted by Emmett Jones in Football

Recently, we’ve been hearing a lot of discussion about reducing the number of preseason games, in part because the NFL doesn’t believe the fans are overly interested. We are not yet to that point. In the meantime, the NFL has decided to roll out a new package giving fans the

Jul

tagged: Basketball, Billy Hunter, David Stern, Lockout, NBA

2 Comments

NBA Union: Counting down the days to the lockout?

Posted by Emmett Jones in Basketball

David Stern recently said that the NBA lost approximately $370M last year. Needless to say, the NBA Players and their union disagree. Is a lockout on the horizon?