Yahoo! to be founding partner of 49ers stadium

The San Francisco 49ers have signed a deal with Yahoo! which will make Yahoo! the exclusive online sports content, social networking and photo sharing partner for both the team and the new Levi’s Stadium. Financial details of the 10-year agreement were not disclosed. The agreement Read More

Clay Matthews is new “Mama’s Boy” for Campbell’s Soup

Campbells Soup Logo

Campbell’s Chunk Soup, the NFL’s official Soup Sponsor, is back with another iteration of their “Mama’s Boy” campaign. This year, the soup ads will not only feature Green Bay Packers linebacker Clay Matthews but three new sports-pub inspired soups; Hearty Cheeseburger, Spicy Chicken Quesadilla and Read More

COVERGIRL, NFL, debut ‘Fanicures’ for female fans

Covergirl Fanicure

This year, the NFL is showing off its ‘Girl Power’. The NFL’s female fans have long been able to match their male counterparts when rooting for their favorite team; team hats, jerseys, coats…even mugs. But this year, the NFL and COVERGIRL are taking the female Read More

St. Louis Rams tap Wayin for social media boost

St. Louis Rams

The St. Louis Rams are nothing, if not social. The Rams have partnered with Wayin, a Denver-based social engagement platform, to create a new three-pronged social media hub that will allow the team, their fans, and media to interact and share social content. The new Read More

Cristiano Ronaldo signs sponsorship deal with Herbalife

Cristiano Ronaldo - Herbalife

Cristiano Ronaldo has a new sponsor of his nutrition. The Real Madrid superstar has inked a deal with the global nutrition company Herbalife, with the company becoming his official nutrition sponsor. Under the deal, Herbalife will work with Ronaldo to develop and optimize his personal Read More

Penguins/Flyers outdoor game coming to Penn State?

beaver

NHL fans and hockey fans in general continue to remain fans of outdoor hockey, with outdoor games like the NHL’s Winter Classic continuing to draw impressive ratings and fan support. The state of Pennsylvania may be looking to take the draw of outdoor hockey one Read More