Category: Miscellaneous
FILA taps tennis star Jelena Jankovic for endorsement deal
The FILA family has officially grown a little larger. The company, well-known for manufacturing sports and leisure footwear, has added tennis super star Jelena Jankovic to their endorsement roster. “I have always been attracted to Fila’s fashion-forward designs and especially appreciate their commitment to infusing our sport with beauty and fashion,” said Jankovic. “Fila has [...]
The 2012 Olympic Games…now in 3-D
You want the Olympics in 3D? You have the Olympics in 3D. NBC Sports Group and Panasonic Corporation of North America — NBC’s exclusive flat-panel HDTV and Blu-ray Disc Player advertiser for the games — have agreed to partner to make the London 2012 Olympic Games available in 3D to all U.S. distributors who carry [...]
Under Armour to sponsor the Tough Mudder series
Under Armour has signed a multi-year partnership deal with Tough Mudder to become the the title sponsor of the obstacle course event
Electronic Arts COO Peter Moore named to Bleacher Report Board of Directors
Sports website Bleacher Report has added Electronic Arts COO Peter Moore to its own board of directors, effective immediately.
Top NCAA conferences generate $800 million in new TV revenue yearly, per study
A new report by the NCPA has found that the top 5 athletic conferences generate over 780 million dollars a year in new television revenue for the NCAA
NCAA President Emmert favors grant increase for college athletes
NCAA president Mark Emmert is endorsing a new proposal to fix the NCAA, an additional $2,000 in grant money per player.
