Sleep like Serena Williams with Sleep Sheets

Serena Williams, Sleep Sheets

When Serena Williams isn’t playing tennis, running her fashion line, or being a minority owner of the NFL’s Miami Dolphins, the one thing she’s definitely not doing, is sleeping. Although, according to a new product that she helped create, that’s all about to change. Sheets Read More

FILA taps tennis star Jelena Jankovic for endorsement deal

The FILA family has officially grown a little larger. The company, well-known for manufacturing sports and leisure footwear, has added tennis super star Jelena Jankovic to their endorsement roster. “I have always been attracted to Fila’s fashion-forward designs and especially appreciate their commitment to infusing Read More

The 2012 Olympic Games…now in 3-D

You want the Olympics in 3D? You have the Olympics in 3D. NBC Sports Group and Panasonic Corporation of North America — NBC’s exclusive flat-panel HDTV and Blu-ray Disc Player advertiser for the games — have agreed to partner to make the London 2012 Olympic Read More

Under Armour to sponsor the Tough Mudder series

Under Armour has signed a multi-year partnership deal with Tough Mudder to become the the title sponsor of the obstacle course event

Electronic Arts COO Peter Moore named to Bleacher Report Board of Directors

Sports website Bleacher Report has added Electronic Arts COO Peter Moore to its own board of directors, effective immediately.

Top NCAA conferences generate $800 million in new TV revenue yearly, per study

A new report by the NCPA has found that the top 5 athletic conferences generate over 780 million dollars a year in new television revenue for the NCAA