John Cena to start children’s apparel line with K-Mart

Kmart Logo

Have a child who is a fan of WWE superstar John Cena? You may want to shop at Kmart this fall. Kmart and the WWE have teamed up to launch an exclusive children’s apparel line called Never Give Up by John Cena. It is the Read More

Twitter’s next big thing: Applying for jobs on Twitter?


Twitter may have just revolutionized the way applicants apply for jobs, and more importantly, sports jobs . On Wednesday, Twitter announced their newest innovation: The Lead Generation Card.  The purpose of the card is to provide an easy way for users to express an interest in Read More

Wozniacki to unveil new Adidas shoe at French Open

Caroline Wozniacki (via Adidas)

Adidas brand endorser and current #10 ranked WTA player Caroline Wozniacki will be unveiling a new Adidas shoe for next week’s French Open.  The Adidas by Stella McCartney Barricade Shoe follows the identically named apparel that was launched by Adidas earlier this spring. While Wozniacki will feature Read More

Athletic apparel revenue to reach $180 billion a year by 2018

Global Information

Sports is a booming business. And it is not just the sport events themselves that are large drivers of revenue, new studies are showing that consumers are continuing to spend large amounts of discretionary income on sports and fitness. A study from Global Information, in Read More

World Series of Fighting signs partnership with NBC Sports


The quest to grow NBC Sports as a brand, continues. The growing sports network has signed a three year partnership deal with the World Series of Fighting (WSOF) to deliver live MMA fight programming to its viewers. The network’s next live event, dubbed WSOF2, will Read More

Tony Gonzalez to launch fitness iPad app; FitStar

Tony Gonzalez -- Fit Star

Although Tony Gonzalez may have started the countdown towards his Hall of Fame acceptance speech last weekend, he’s far from becoming a couch potato. FitStar Labs, Inc., a San Francisco based company that promotes health through technology, has partnered with Gonzalez to create a video-based Read More