Sep 4, 2013
Campbell’s Chunk Soup, the NFL’s official Soup Sponsor, is back with another iteration of their “Mama’s Boy” campaign. This year, the soup ads will not only feature Green Bay Packers linebacker Clay Matthews but three new sports-pub inspired soups; Hearty Cheeseburger, Spicy Chicken Quesadilla and Philly-Style Cheesesteak. The Mama’s Boy campaign, which Campbell’s has featured since 1997, has always included high profile NFL stars including John Elway, Reggie White, Victor Cruz and Maurice Jones-Drew and been a huge hit with fans,
“Throughout the history of the campaign, Campbell has brought passionate football fans delicious and hearty soups in flavors they love, paired with a ‘Mama’s Boy’ they can relate to,” said Mark Materacky, Senior Brand Manager, Campbell’s Chunky soup. “Our new ‘Mama’s Boy’ Clay Matthews and our new pub-inspired soups will get fans fired up for football season.” (via Press Release)
This year’s campaign, which was created by Y&R New York, will feature Matthews, along with Packers teammates John Kuhn and Casey Heyward, and will take Matthews to his favorite pre-game spot…his Mom Cave; which is filled with Campbell’s Chunky soup.
The campaign will also have a community-focus, with Campbell’s donating 1,000 cans of soup to a Green Bay food bank and 1,000 cans to Green Bay’s opponent city for each sack Matthews records during the season. Under the “Sacks for Soups” campaign, Campbell’s will also donate $1,000 per sack to Clay Matthews charity; CM3 Charitable Fund.
For more information on the campaign, visit Campbell’s Facebook page. The new sports-pub soups are expected to make their debut in stores across the country this month.