September 15, 2009

Via The Biz of Football,

Rogers Sportsnet has come to a three-year agreement with the National Football League, thus becoming the exclusive Canadian broadcaster of the NFL Networks eight-game schedule this fall.

Financial terms were not released.

Rogers Sportsnet will open the 2009 NFL campaign with the defending NFC East Champion New York Giants hosting the Washington Redskins on Sunday September 13, 2009 at 2:00pm (MT) / 1pm (PT) on Sportsnet West, Sportsnet HD, Sportsnet Pacific and Sportsnet Pacific HD.  The NFL Network’s regular season package will include six Thursday night broadcasts, one Saturday night game and one Friday night telecast on Christmas.

Doug Beeforth, President of Rogers Sportsnet is very pleased with upcoming NFL agreement.

“The eight-game NFL package is a great addition to our fall lineup,”  “We’re pleased to be the only channels in Canada where viewers can watch those games, especially the Bills vs. Jets at Rogers Centre”

“These eight-games are a great complement to our NFL Sunday afternoon package.”

According to NFL Vice President of Media Strategy and Development Hans Schroeder, he could not be happier that every NFL fan in Canada has the opportunity to tune in every Sunday and Thursday beginning the second week of November.

“We are excited to expand our partnership with Rogers Sportsnet,” said Schreder. “We are thrilled that NFL fans in Canada can tune in to Rogers Sportsnet for NFL action every Sunday and on Thursdays beginning November 12.”

This is also year three of a five-year deal with the NFL’s cross-border agreement the Bills have with the city of Toronto and the Rogers Centre.

The schedule is to kick off as mentioned above on November 12 when the Chicago Bears with newly acquired Jay Cutler square off against the San Francisco 49ers at 8 pm EST.

The NFL continues to shore up its reach on foreign soil with this deal in Canada.  As you may remember, they also expanded their reach over in various European countries last week.

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