Sep 8, 2009

brett-favre-minnesota-vikings

Brett Favre will not leave you alone.  You cannot escape him. Do not try.

For all the apparent vitriol spewed about Brett Favre, America sure does seem to love him…or at least, his jersey.  He’s well on his way to paying back the Vikings on their investment.  Great info from Darren Rovell,

Perhaps the most interesting jersey sales list of all time has hit our desk at CNBC. It’s the NFLShop.com’s best selling jersey list from April 1-August 28.

Brett Favre Vikings jerseys now top the list at No. 1, even though the jerseys only became available when Favre signed with the team a couple weeks ago.

Here’s the entire list from sales on NFLShop.com from the NFL’s first four months of the fiscal year.

1. Brett Favre, Vikings
2. Jay Cutler, Bears
3. Troy Polamalu, Steelers
4. Michael Vick, Eagles
5. Ben Roethlisberger, Steelers
6. Tony Romo, Cowboys
7. Mark Sanchez, Jets
8. Tom Brady, Patriots
9. Adrian Peterson, Vikings
10. Eli Manning, Giants
11. Terrell Owens, Bills
12. Peyton Manning, Colts
13. Hines Ward, Steelers
14. LaDainian Tomlinson, Chargers
15. Jason Witten, Cowboys
16. Larry Fitzgerald, Cardinals
17. Joe Flacco, Ravens
18. Matt Ryan, Falcons
19. Aaron Rodgers, Packers
20. Michael Crabtree, 49ers

Rovell also goes to point out the popularity of the Michael Vick jerseys.  Pittsburgh based Dick Sporting Goods isn’t even carrying Vick’s jersey, yet he’s still managed to become the 4th most popular jersey since April.  Again, not bad for a “murderous dog killer who many people would have preferred to never play in the NFL again.”  So what can be gleaned from this information?  It’s the same thing that I’ve mentioned before…America loves to give people second chances.  Haven’t we already seen this sort of thing with Kobe Bryant?  Not that Favre was in any danger of losing his Wrangler endorsement or appearing in another Sears commercial, but how long will it be before he picks up endorsers again?  Yes, the crime was heinous, yes he went to jail…but advertising is all about taking someone advertisers believe to be marketable, and making money off of them.  Michael Vick has a more popular selling jersey than Tom Brady, or Adrian Peterson, and you’re going to tell me that he cannot find an endorsement deal? I have trouble believing that.  The only question is, who will be the first person willing to take the criticism but make the money with Michael Vick?

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