Hey, nice Sweet Cheeks!

U.S. Olympic Snowboarder Hannah Teter is all about giving back.

Having already pledged to give her recent winnings to support Haitian relief efforts, she has now taken her giving one step further.

Although her feet aren’t the body part that is taking relief efforts to the next level.

Teter this past weekend launched “Sweet Cheeks,” a personally designed line of underwear, and she used the photo spread (in Sports Illustrated — Ed.) to quietly debut the first pair — “Make Love Not War.” The initial effort, aided by her brother and agent, Octagon Associate Dir of Action Sports Amen Teter, benefits relief efforts in Haiti. For each pair of the $15 panties purchased, Hannah will donate $5 to Doctors Without Borders. “Sweet Cheeks is Hannah’s brainchild,” Amen Teter said. “She wanted to find a fun, sassy way of giving back and making a statement about it with your underwear.” The line at the moment is available exclusively online at SweetCheeksPanties.com, but could partner with a retail distributor in the future, Amen said. (via Sports Business Daily)

This is certainly one of the more interesting ways I’ve seen to raise money for the Haitian relief efforts, although maybe that’s what will help make the campaign successful; its not the usual money-raising campaign.

For those thinking that Hannah’s charitable efforts were going to stop with Haiti and one pair of underwear…think again.

While Hannah hopes to parlay the exposure from both the Vancouver Games and the Swimsuit Issue appearance into a successful launch of the “Make Love Not War” panties, the foray into underwear design will not stop with the first pair. Sweet Cheeks has plans to unveil a new design each month for at least the rest of this calendar year, with every pair targeting a different charitable cause, Amen Teter said. The goal is to raise $100,000 by this spring.

Lofty goals for the gold medalist.  Especially since the goal benefits such good causes, I am very much hoping that she is successful.