March 8, 2010

Fret no more, Steeler fans.  Have you been waiting for years to get your opportunity to buy a Heinz Field seat license so that you can watch your beloved Steelers up close and personal for every home game?

Your opportunity has finally arrived.

The team announced it is working with Houston-based STR Marketplace, which has created a website that serves as a clearinghouse of sorts. Season ticket holders who want to unload their seat licenses can list an asking price, and fans who have been waiting for the chance to buy season tickets can see what’s available and the price. Five other NFL teams have a similar arrangement with STR Marketplace.

Steelers president Art Rooney II said in a statement Wednesday that the service “is going to make it easier than ever for our season ticket holders to sell their seat licenses to interested buyers. We are pleased to also offer a secure location for our many loyal fans to search for an opportunity to buy season tickets.” (via Post Gazette)

Roughly 45,000 of Heinz Field’s 65,000 seats require a personal seat license.  All PSL prices are supply-demand based, which has already made  many of the PSL’s for the Steelers games pretty pricey.  You also have a brokerage fee to STR Marketplace for every sale as well, which further increases the cost.   But, STR is betting that the convenience (STR’s system is certainly much easier than searching eBay or classified ads) and safety of the system should attract a lot of interest from Steeler fans, regardless of the price.

Step-by-step instructions for buying, selling and transferring seat licenses are listed on the website at www.strmarketplace.com. Every listing and transaction is confidential and verified by the Steelers.

“It’s a safe and easy way for fans who may want to sell and those who are looking for an opportunity to purchase season tickets,” said Steelers spokesman Dave Lockett. “The authenticity is guaranteed.”

After perusing the site, it appears that a lot of the PSL’s are around the 25,000-30,000 range.  So, I guess the only question that remains is…Where do you want to sit?

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