Archive for April, 2010
Club Cup: breathing life back into golf via social media
Lets just lay the cards out on the table. Golf as a televised sport has some problems. Its slow-paced, even the excitable action sequences are tempered (see: the man with the “Quiet” sign, ensuring silence before every shot of any importance), and it is heavily reliant on Tiger Woods (TV ratings fell nearly 50% when [...]
Kobe Bryant: Still the king of jersey sales
Kobe Bryant’s reign over the NBA will continue for at least another year… …in jersey sales. Bryant, who has had the NBA’s most popular jersey since the start of the 2008-2009 season, has once again topped the list according to NBA.com, The list is based on sales at the NBA Store in New York City [...]
MLB retards social media growth with new policy
Oh baseball…we were doing so well! After I went and told all of my friends how cutting edge you were… …live streaming Yankee games for NY constituents via iPhone …utilizing Twitter for the MLB draft, and actually having fans interact with some of the top picks/prospects …teamed with Sony to allow the streaming of MLB.tv [...]
Kevin Youkilis Beef Jerky
Two weeks ago, Pittsburgh-based company PLB sports dropped their most successful beef jerky product to date; Big Ben’s Beef Jerky, featuring the embattled Steelers QB, Ben Roethlisberger. What they didn’t mention is that they’ve already found another beef jerky pitchman to take Big Ben’s place. Enter Kevin Youkilis. Boston Red Sox first baseman Kevin Youkilis [...]
When Ads go wrong: “Get Your Preak On” Edition
So…how do you spice up a horse race? Sexual Innuendo! No, I’m serious. This year the Maryland Jockey Club wants people to enjoy their time on the infield at Pimlico. So much so that they’ve decided to go racy for this year’s marketing campaign. Who’s ready to “Get Their Preak On“? The Maryland Jockey Club [...]
Ryan Howard signs 5 Year Contract Extension with the Phillies
The air in Philadelphia was a different kind of smell on Monday. It was the smell of history in the making by the Phillies. Philadelphia is not a stranger to history. The Phillies were champions of the 2008 world series where they defeated the Rays. The Phillies signed a $125 million 5 year contract [...]
