Mar 29, 2011

For those of you who’ve ever wondered what its like to be on the inside of ESPN, wonder no longer. ESPN is launching a new blog — ESPNFrontRow.com — on March 30th. The blog, which is to be updated daily and run by ESPN’s Communications department will serve as the behind-the-scenes voice of ESPN; topics will focus on ESPN news and people, the employee experience, and newsworthy company issues.

[format] And in what I at least, consider a bold move, the site will have a comment-posting functionality, allowing two-way communication between ESPN and its readers. [/format]

[quotes]“The goal for ESPNFrontRow.com is to provide fans a window into ESPN,” said Mike Soltys, ESPN vice president, communications, domestic networks. “We will provide credible, relevant, informative and fun content that will take readers inside ESPN.”[/quotes]

Respected journalist Sheldon Spencer will serve as the main voice of the site. Spencer was most recently an NFL editor for ESPN.com, and he’s also served as a staff writer for National Sports Daily, Seattle Post-Intelligencer, and the San Jose Mercury News. With Spencer at the helm, FrontRow readers can expect less of a traditional website, and more of a source of personal news, featuring photos, videos, and more.

[format] The site idea is intriguing — who wouldn’t want to know what some of the more notable SportsCenter anchors are doing behind the scenes? — but this site will either be made or broken whenever the next inevitable ESPN situation occurs (see: Steve Phillips). Will those type of situations be addressed on this blog? Are they “newsworthy company issues”? Or will the entire blog consist of behind the scene pictures of The Day Adrian Peterson visited SportsCenter? [/format]

Only time will tell, but for now, the site certainly has promise.

[format] Readers will be able to access FrontRow directly (espnfrontrow.com) or via links on ESPN and ESPNMediazone, as well as ESPN’s social media outlets. And again, it all begins on March 30th. [/format]

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