Mar 29, 2011

The Pac-10 (soon to be Pac-12) now has an official secondary ticket provider. Ticket City, a long-term staple in the secondary ticket industry, has announced that the sponsorship agreement would begin with the 2011 basketball season. Both sides spoke on the agreement,

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“This is our first partnership with a college conference, and we are honored that the Pac-10 is our first,” says Rafael Rivas, Chief Strategy Officer for TicketCity. “The universities that are part of the Pac-10, and soon to be Pac-12, are among the best in the nation both athletically and scholastically. We are happy to offer these fans the opportunity to attend conference events and proud to be part of the passion and winning tradition held by the Conference of Champions.”

“We are proud to be partnering with such an established and trusted source in the secondary ticket marketplace,” says Mitch Huberman, Senior Vice President at Pac-10 Properties, which oversees Pac-10 corporate partnerships. “We look forward to working together on ways we can continue to enhance our Pac-10 fan experience.”

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Aside from the title as “official secondary ticket provider”, Ticket City will also have a presence at conference tournaments, broadcasted games, and on the Pac-10′s website.

[format] While this is Ticket City’s first college conference partnership, they already have numerous athletic partnerships including CAL Athletics, and College Football’s TicketCity Bowl. [/format]

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