Dec 9, 2011
Sanders has once again teamed up with Miller Lite to “Homegate” with a special fan. The homegate promotion allows fans to bid, using the eBay site, on a chance to win a chance to watch and discuss football with Barry Sanders when his former team, the Detroit Lions, take on the Oakland Raiders — Sunday December 18th. With Miller Lite as the sponsor, its not surprising that Sanders himself will be bringing all of the food and refreshments for the viewing party.
Miller Lite’s promotion with Sanders marks the company’s fourth such promotion this season. The company previously teamed up with former NFL players Ahman Green, Emmitt Smith, and Jonathan Ogden under similar promotions.
Sanders himself has worked with Miller Lite on a similar promotion as well, he homegated with a lucky winner for the Super Bowl back in 2008.
All proceeds from this Miller Lite promotion will benefit the Gridiron Greats Assistance Fund (GGAF), a non-profit organization that provides financial grants and medical assistance to retired football players in need.
More information about the promotion can be found on Miller Lite’s eBay auction page.