May 29, 2012
The Boston Celtics will announce a new sponsorship deal with Sun Life Financial today, according to the Boston Business Journal.
Under the deal, the current Celtics’ Courtside Club will be renamed the Sun Life Courtside Club. The deal will also include in-game promotions featuring or sponsored by Sun Life, and signage on the backs of the new Courtside Club seats.
“It’s a unique opportunity for Sun Life to entertain clients, host customer events and provide Sun Life stakeholders with unforgettable access to view one of the top teams in the NBA, while also providing the financial services company the opportunity to showcase their brand to a broader audience through the more traditional sponsorship elements such as court side , TV visible signage.”
This new sponsorship deal builds upon the deal these two entities signed last year. Under that deal, Sun Life was officially named a Celtics team sponsor and became the first-ever presenting sponsor of the Celtics website, Celtics.com.