May 2, 2012

Tuesday morning ESPN announced the X Games will have three new host cities in 2013.  Barcelona, Spain; Munich, Germany; and Foz do Iguacu, Brazil will be added to the list of current hosts Aspen, Colorado; Tignes, France; and Los Angeles, California.  The X Games schedule will begin in January and last through August, having four summer events and two in the winter.

Senior Vice President of programming and X Games, Scott Guglielmino met with ESPN reporters Tuesday afternoon.

“Action sports are a collection of activities that we think travels really well around the world.  The reality of what we’re doing here is we’ve created this huge stage for action-sports athletes, and we’re taking that global now. We’re providing an even larger platform for them to participate in and perform at, and grow themselves.”

Latin America has rich history and houses one of the most enthusiastic action-sports cultures in the world.  The three new hosts for the games were hand picked out of nine contestants.

“A lot of our decision on which cities to select was based on their action-sports culture and our point of view on how strong it was,” Guglielmino said.

Munich and Barcelona have already staged Summer Olympic Games and are more than equipped to spotlight the high paced action of the X Games. The lesser-known city of Foz do Iguaçu located on the Brazil-Argentinian border has a splendid action-sports community.  Surrounded by natural parks and hundred foot waterfalls, this backdrop to the X Games will be something fans of the sport have never experienced.

Along with the new venues; music, style, and overall film elements of the games will be receiving a complete and total revamp.

“We call it a transformation from an action-sports competition brand into an action-sports lifestyle brand with relevance to contemporary youth around the world,” Guglielmino said.  He boasted the uniqueness of each city and the upgrade in overall flavor they will bring to the X Games brand.


X Games 2013 Schedule

Jan. 24-27: Aspen, Colo.
March 20-22: Tignes, France
April 18-21: Foz do Iguaçu, Brazil
May 9-12: Barcelona, Spain
June 27-30: Munich, Germany
Aug. 1-4: Los Angeles

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