Aug 28, 2012
Vita Coco is creating quite the impressive roster of athletes.
Already the best-selling fresh coconut water brand in the United States, Vita Coco has signed entered into partnership agreements with four NFL players; San Francisco TE Vernon Davis, Arizona WR Larry Fitzgerald, Denver WR Eric Decker and Chicago WR Devin Hester.
“I’ve started drinking all-natural Vita Coco, and I can feel the difference in my training,” says Larry Fitzgerald. “With all the talk about natural hydration, I had to try it for myself. Now I keep a few cases at home and in the locker room fridge to stay hydrated and avoid cramps. It really works!”
The quartet of NFL players join an already impressive Vita Coco roster, which currently features Joakim Noah of the Chicago Bulls, Dustin Pedroia of the Boston Red Sox and Josh Hamilton of the Texas Rangers.
Davis, Fitzgerald, Decker and Hester will all appear in Vita Coco’s upcoming U.S. campaign, appearing in billboard, radio, digital media and in-store advertising beginning in August, and running through the rest of the year.