Sep 21, 2012

The winner of this week’s NASCAR Sprint Cup race in New Hampshire won’t be the only person smiling this weekend.

Jack Campbell, a Manchester, New Hampshire resident, will have his smile on display on Sunday, but you’ll only see it on the back of Ryan Newman’s No. 39 Aspen Dental Chevrolet. Campbell, a patient at Aspen Dental’s Manchester, NH office was selected to have his smile featured on Newman’s car based on a review he wrote for Aspen Dental Reviews. Campbell on having his smile featured on the car,

“I couldn’t be happier to have my photo on Ryan Newman’s car, thanks to Aspen Dental,” said Jack Campbell. “I’m excited to be represented at the speedway in Loudon and I’ve been telling everyone to tune in for the race on Sunday.”

Aspen Dental serves as the primary sponsor of Stewart-Haas Racing‘s (@StewartHaasRcng) No. 39 car this week, which is driven by Ryan Newman. The dental services company typically acts as an associate sponsor of the vehicle, with placement on the lower-rear quarter panel of the No. 39 Chevrolet and on the upper chest of Newman’s uniform.

For those wondering what exactly Campbell, a U.S. Army veteran, wrote to win the contest? See his entry below.

“The service given to me has always been nothing less than professional and most courteous. It is really comforting when feeling embarrassed from broken dentures, etc. and being treated so well. I have always been welcomed and have recommended the services to my family and friends. Please keep up the good work and many thanks for allowing me to feel important to you.”

Aspen Dental has teamed up with Stewart-Haas to put smiling patient photos on Newman’s car since this April. Campbell’s smile makes the seventh smile this season. See Campbell’s smile and all its glory this Sunday on ESPN. Coverage starts at 1pm.

(via Aspen Dental Press Release)


Sports Business Digest is working in conjunction with NASCAR during the ‘Chase for the Sprint Cup’. This post has been sponsored by NASCAR and Taylor PR.


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