Nov 12, 2012
If you are ever wondering what it looks like when two behemoths of industry decide to enter into a partnership, look no further than yesterday’s partnership between AEG and eBay Inc. The multi-year partnership, which spans across multiple eBay subsidaries and multiple AEG venues will begin in 2013. eBay’s subsidiary, StubHub, will yet again become the exclusive secondary ticket provider for another venue, as it will be named the exclusive ticketing solution for all AEG venues and AXS Ticketing — AEG’s own ticketing platform that was launched in 2011. StubHub will also become the exclusive secondary partner of the NHL’s LA Kings and MLS’ LA Galaxy beginning in 2013-14, with an eye on European expansion under the deal as well.
PayPal will become a new method of payment for AXS Ticketing, while AEG’s music merchandising company, BandMerch, will open up its catalog of artists’ merchandise to the eBay Marketplace. Both companies will also look to integrate additional assets, over the life of the partnership.
“Technology is revolutionizing commerce, and eBay Inc. is working with leading companies around the world to use our platforms to bring innovative new experiences to consumers,” said Devin Wenig, president of eBay marketplaces. “Integrating our technology platforms with AEG is a natural fit for eBay Inc., and allows our companies to give fans nearly unprecedented access to the events, performers and athletes they love.”
StubHub will also specifically be known as one of the 11 “Founding Partners” of the STAPLES Center, another AEG property, and will receive customized signage and activation components, including signage, in-game branding and an enhanced online presence. As a Founding Partner StubHub will also offer StubHub Fan Rewards to Fan Rewards Members — including seat upgrades, behind-the-scenes tours and VIP opportunities.
“eBay is one of the most complete and well-rounded ecommerce and technology companies in the world and pairing our combined capabilities and global reach is an exciting opportunity” said Tim Leiweke, president and CEO, AEG. “This partnership will help bring even deeper digital resources and online marketing reach to the AXS Ticketing platform and will allow us to continue to transform the live event fan experience.”
eBay’s main subsidiaries include both the aforementioned StubHub and PayPal, along with Magento (an e-commerce platform). AEG, a wholly own subsidiary of the Anschutz Company, owns, or is affiliated with multiple companies including the afore mentioned STAPLES Center, New York’s Best Buy Theater, Shanghai’s Mercedes-Benz Arena, Stockholm’s Ericsson Globe arena and Berlin’s O2 World Arena.