Jan 8, 2013
Toyota plans on unveiling a “Big Bang” for their Super Bowl commercial this year. Kaley Cuoco, star of the long-time hit CBS show “The Big Bang Theory” will make her Super Bowl debut in a Super Bowl XLVII commercial for the car company. Adding a wrinkle to the typical Super Bowl commercial, Toyota is also offering the public a chance to have their picture appear in with Cuoco in the commercial. Aptly dubbed the “Get In The Big Game” promotion, users will be able to submit pictures of themselves until January 12th through Instagram and Twitter.
One lucky fan will have their photo chosen, and will be revealed during the first quarter of the game.
“Not only are we pumped to have Kaley as part of our Super Bowl commercial, but we’re also excited to give fans a chance to have their photo appear in a nationally televised Toyota spot during one of the biggest sporting events of the year,” said Jack Hollis , Vice President of Toyota Division Marketing at Toyota Motor Sales, USA, Inc. “We look forward to sharing our commercial with the millions of viewers who tune in to watch the ultimate football showdown.”
Cuoco herself, now best known for her comedic talents, will be bringing her comedic talents to the commercial, and although few details are known, she is very happy with the commercial,
“When I saw the concept for the commercial, I knew it was something I wanted to do,” said Cuoco. “I’ve had a great time filming and am excited to see the finished product.”
For official rules and more information head to Toyota’s website. This year’s Super Bowl is just 26 days away, taking place on February 3rd.
(via Toyota Press Release)