Hertz signs multi-year agreement with Penske Racing

Penske Racing Logo

Penske Racing officially has a new primary sponsor. The racing team has signed a multi-year agreement with a car company of another kind…Hertz. Under the agreement, Hertz will serve as a primary sponsor for Penske cars competing in both the NASCAR Sprint Cup and Nationwide Read More

Grand-Am, AMLS merger to be handled by SME Branding

SME Branding

The branding for the merger between GRAND-Am Road Racing and the American Le Mans Series is in very good hands. New York-based SME Branding (@SMEBranding) has been chosen to develop the branding and identity of the upcoming combined sports car series. SME’s currently client list Read More

Mobil 1 computer game lands fan’s names on NASCAR car

Mobil 1 Logo

Ever wanted to have your name on a race car? How good are you at computer games? Mobil 1 and two of their technology partners, Stewart-Haas Racing and Vodafone McLaren Mercedes, have teamed up to feature the names of 200 fans on their respective race Read More

Cheerios to continue NASCAR sponsorship of RCR in 2013

Cheerios Racing

Cheerios just can’t get enough NASCAR. General Mills iconic brand will be returning to the race track in 2013, continuing their sponsorship with Richard Childress Racing (RCR), this time as a primary sponsor for six races and as a major associate sponsor for the rest Read More

NASCAR: America’s Green Sport


When you think of environmentally prudent sports, NASCAR probably doesn’t jump up to the top of the list. 40 some-odd cars driving around a mile long race-track for three hours. It doesn’t seem so environmentally friendly. And, on its face, it probably isn’t. Enter NASCAR Read More

Jimmie Johnson endorses Dry Shine car care product

Jimmy Johnson -- DryShine

Even if Jimmie Johnson doesn’t manage to win the Sprint Cup Championship this year, his car is going to look great. Johnson has signed a partnership deal with Cleantools distribution to become the official spokesperson for DryShine. DryShine is Cleantools’ new car cleaning product that Read More