I received a very interesting press release from Nielsen today stating that the millions upon millions of Super Bowl viewers that watch the game every year? They’re really only there for the commercials. New York, NY – January 20, 2010 – The majority of Super Bowl viewers enjoy the game’s ads more than the action [...]
read more »I didn’t want to do this yet. Really, I didn’t. It’s been a saved draft for about a month now. I blame the WNBA. For those few who haven’t heard, corporate sponsorship has finally invaded the jerseys of American athletes (that aren’t in the MLS or NASCAR). The culprit? The WNBA’s Phoenix Mercury. As reported [...]
read more »Sex sells. It’s one of the oldest strategies in advertising. Nowadays, with even the “major” sports seeing some problems, how can fringe sports stretch their ad dollars and still convince people to spend money or watch their sport? Get Naked, of course! Well, its not really as simple as that. These athletes are scantily clad [...]
read more »Posted on March 16th, 2009 Written by Emmett Jones
Bongger-gate continues! If there is one thing I love, its the media completely beating a story into the ground. Enter Olympic Swimmer/President of the Tommy Chong fan club, Michael Phelps! Rather than re-hash the dilemma of how harshly a 23 year old should be disciplined for the “bongger-gate” picture (he’s only 23! But companies are [...]
read more »Posted on February 9th, 2009 Written by Emmett Jones
Flashback time! In July of 2003 Kobe Bryant was accused of sexual assault in Colorado. At the time, Kobe was everywhere, and arguably the most well-spoken, marketable player in the NBA. Endorsement deals with Nike, McDonalds, and Sprite, among others were proof of his star power. Then the allegations of sexual assault occurred. Endorsers ran [...]
read more »Do you have a hilarious or heart-warming commercial idea? Or do you feel the world needs to know about your great new product or company? Then you need yourself a Super Bowl ad! The Super Bowl is known for its wonderful commercials, and last year over 97 million viewers watched the Super Bowl on television. [...]
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