Tag: Advertising
Go Daddy to advertise in Super Bowl for 8th consecutive year
Go Daddy will be a Super Bowl commercial participant for the 8th straight year
NBC’s Sunday Night Football 30 second ads top $400K
Advertisers looking to advertise during NBC’s Sunday Night Football better be willing to shell out some money. A lot of money.
Super Bowl Viewers watch for the commercials, just not Pepsi’s
I received a very interesting press release from Nielsen today stating that the millions upon millions of Super Bowl viewers that watch the game every year? They’re really only there for the commercials. New York, NY – January 20, 2010 – The majority of Super Bowl viewers enjoy the game’s ads more than the action [...]
The Future of Sports & Sports Business: Advertising
I didn’t want to do this yet. Really, I didn’t. It’s been a saved draft for about a month now. I blame the WNBA. For those few who haven’t heard, corporate sponsorship has finally invaded the jerseys of American athletes (that aren’t in the MLS or NASCAR). The culprit? The WNBA’s Phoenix Mercury. As reported [...]
Recession hurting your sport? Get Naked.
Sex sells. It’s one of the oldest strategies in advertising. Nowadays, with even the “major” sports seeing some problems, how can fringe sports stretch their ad dollars and still convince people to spend money or watch their sport? Get Naked, of course! Well, its not really as simple as that. These athletes are scantily clad [...]
Kellogg’s to Phelps — We’re going to (puff, puff) pass.
Bongger-gate continues! If there is one thing I love, its the media completely beating a story into the ground. Enter Olympic Swimmer/President of the Tommy Chong fan club, Michael Phelps! Rather than re-hash the dilemma of how harshly a 23 year old should be disciplined for the “bongger-gate” picture (he’s only 23! But companies are [...]
