Tag: Advertising
Sports Advertisers: Granting Second Chances or About the Money?
Flashback time! In July of 2003 Kobe Bryant was accused of sexual assault in Colorado. At the time, Kobe was everywhere, and arguably the most well-spoken, marketable player in the NBA. Endorsement deals with Nike, McDonalds, and Sprite, among others were proof of his star power. Then the allegations of sexual assault occurred. Endorsers ran [...]
Jump Off Point for Super Bowl Ads? $3 Million Dollars
Do you have a hilarious or heart-warming commercial idea? Or do you feel the world needs to know about your great new product or company? Then you need yourself a Super Bowl ad! The Super Bowl is known for its wonderful commercials, and last year over 97 million viewers watched the Super Bowl on television. [...]
Nike to Under Armour: “Our Q1 losses are lower than your q1 losses”
Surely you’ve seen the commercial by now…Nike Sparq Cross Trainer Shoes? The commercials feature many prominent athletes LaDainian Tomlinson & Adrian Peterson among them saying catchy lines like “My fast is faster than your fast”. If you’re like me, you were thinking, “Man, these commercials are pretty catchy. Whatever Nike is selling is about to [...]
Sex and Sports. A match made in…heaven?
The most popular axiom in advertising today seems to be “Sex sells”. Don’t believe me? Turn on your television, watch 5 straight commercials, and count how many scantily clad women you see. Sex is used to sell everything…music, clothes, beverages, cars, food, and domain hosting (GoDaddy, anyone?). But does sex sell sports or does sports [...]
