Tag: CBS
NCAA Tournament ads are 90% sold
The recession is over! At least, from the standpoint of commercial ads for the NCAA tournament…for this year. CBS has sold 90% of the ad space available for the 2010 NCAA tournament, despite a serious cut back in advertising spend by embattled car company General Motors (for those that don’t know the Pontiac brand is [...]
Floyd Mayweather to the MMA…?
Pop Quiz. What’s the quickest way to kill a professional sport? a. Strike/Lockout b. Lack of big events/Star Power c. Lack of Money …I have no clue what the answer to that question is, probably any of those three things can kill a sport. Unfortunately for boxing, they were placed in the unwanted position last [...]
MMA & CBS…Success!
Looks like CBS’s decision to team up with Elite XC is going to work out well. The results (at least partially) are in. Looks like people DO want to watch the MMA, and CBS potentially has a gold mine on their hands, as they captured a large portion of the key 18-34 male demographic. From [...]
ESPN jumps on the MMA bandwagon
ESPN/ABC have now officially “Dipped all of their toes” into the world of Mixed Martial Arts. Last week, ESPN.com launched a new show, MMA Live, devoted to all things mixed martial arts. From SportsBusinessDaily, The show looks like a “Baseball Tonight” for MMA and featured three 30-second spots for Toyota Tundra. New episodes will be [...]
