Tag: gold medals

The Cultural Significance of Michael Phelps

Lets get one thing straight…Michael Phelps is unstoppable.  And, as it stands right now, he’s on top of the world, he is clearly the biggest story of the 2008 Olympics (even with Usain Bolt breaking world records with his shoe untied and his arms outstretched).  But will Phelps’ dominance translate into endorsement dollars and have [...]