Apr 16, 2009

Fresh off the heels of their strange, yet very humorous Super Bowl ad, Gold trading company Cash4Gold, has officially found a new sports sponsor…The Milwaukee Bucks.  How can a company that has a stable of endorsers including MC Hammer, Ed McMahon, and this lady (who traded in the ring from her first marriage for cash!), not be destined for greatness? (Answer: there is no way it is not destined for greatness!)

Effective immediately, Cash4Gold will be known as the “#1 gold buyer for the Milwaukee Bucks.” The sponsorship includes web and radio and TV broadcast media components for Cash4Gold during the Milwaukee Bucks season. As part of the agreement, Cash4Gold will run radio spots during the team’s broadcasts.

“It’s exciting for Cash4Gold to work with a great organization like the Milwaukee Bucks, who have such a die-hard fan base,” said Cash4Gold Founder and CEO Jeff Aronson. “We look forward to a long-lasting and mutually beneficial relationship with the Bucks, Bango, and the city of Milwaukee’s fantastic sports fans.”

Apparently, there are a lot of Milwaukee Bucks fans with a bunch of gold just sitting idly by in their jewelry boxes.  Who knew?  Maybe Cash4Gold put some ancillary digital rights into the contract, and will be tweeting about it during the season?

AJAX World Magazine — (tip via http://spigital.blogspot.com)

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