May 21, 2012

The Bradley Center, home of the Milwaukee Bucks announced today that a sponsorship with BMO Harris Bank will expand the name of the building to BMO Harris Bradley Center.  The name change will soon be visible on the outside of the building and on various other interior signs.

“The BMO Harris Bradley Center name will be a terrific addition to Milwaukee,” said MMAC President Tim Sheehy. “The Bradley Center has a net annual economic impact of more than $80 million in metro Milwaukee – it’s a tremendous community asset and job creator.  When we issued a call for Champions of the Community to help build a bridge from the Bradley Center to the future, BMO Harris Bank really stepped up. This sponsorship will have a big and important impact.”

“This partnership is a great fit for us, and we applaud Tim Sheehy for the incredible job he has done in rallying support from the business community. For almost a quarter century, the Bradley Center has served as metro Milwaukee’s home for premier sports and entertainment, opening its doors to millions of fans, including the region’s corporate citizens, their employees, their customers and families,” said Brad Chapin, executive vice president of BMO Harris Bank. “Sponsorship of a community treasure like the Bradley Center is a great opportunity for us to deepen our local commitment and strengthen our relationships with customers in Milwaukee and across Wisconsin. The new BMO Harris Bradley Center represents a solid, positive investment for the future, and we are proud to be associated with such a wonderful building with a glorious past.”

“We are also pleased to announce a six-year sponsorship of the Milwaukee Bucks and to work with the team and Vincent Lyles to establish new BMO Harris Boys & Girls Club seating to support the community and broaden the fan base,” Chapin said.

Other than having a new name, nothing else will change. Building owners and sponsors plan to keep the changes minimal so fans will not experience any loss of history, which the building has obtained over the last 23 years.

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